Samsung to Underwrite Conversion of CBS TV Movies to HDTV

CBS Corporation and Samsung Electronics America, Inc. announced today that they have entered into an agreement in which Samsung will underwrite the costs associated with converting the majority of CBS Television’s movies to high definition television, including presentations of the “CBS Sunday Movie” and the “CBS Wednesday Movie.”

The converted programming, which will be broadcast beginning this fall and run thoughout the 1999/2000 season, will be presented in the 1080i format. Samsung’s underwriting commitment will be supported with advertising across several appropriate CBS media platforms.

“Samsung is very proud to be the first digital hardware company to sponsor an entire season’s broadcast of network primetime movies in high definition television,” said B.S. Song, President and CEO, Samsung Electronics America. “We are committed to playing a major role in the transition to digital broadcasting around the country and to educating the public about this exciting new entertainment format.”