HBO Airs Cancer Documentary Enhanced with Wink Interactive TV

ALAMEDA, Calif., March 29 /PRNewswire/ –
Wink Communications, Inc. (Nasdaq: WINK), America’s leader in “one-click”
e-commerce on TV, and Home Box Office (HBO) announced today that they will
enhance HBO’s documentary, “Cancer: Evolution to Revolution,” using Wink’s
interactive TV technology. Television viewers who watch HBO’s special using
Wink can access information on the resources mentioned in the show as well as
request free educational material from The National Cancer Institute. The
documentary premiers on HBO on Thursday, March 30, at 8PM ET/PT.

Today’s announcement demonstrates the value of Wink’s enhanced TV in
conjunction with networks and shows. HBO and Wink have joined to assist in
making access to health information a simple, “one-click” process for
television viewers. With Wink’s interactive request feature, audiences can
easily obtain a list of resources for further information on cancer
prevention, detection and treatment.

“HBO’s airing of “Cancer: Evolution to Revolution” is a significant event
for the Network,” said Eric Kessler, Executive Vice President of Marketing at
HBO. “We hope to educate as many television viewers as possible about the
disease and we believe Wink’s Enhanced TV is a logical way for viewers to
access information from their own living rooms.”

Maggie Wilderotter, President and CEO of Wink, had this to say, “We
applaud HBO for enhancing this important cancer documentary with Wink. We
believe the combination of Wink’s interactive technology and back-end
fulfillment with HBO’s programming leadership is the first step towards
heightening health education and general awareness of important social issues
like cancer. Wink is proud to participate in HBO’s terrific broadcast and we
anticipate further creative and valuable uses of our technology to benefit
television viewers, affiliates and networks.”

HBO plans to include Wink’s Enhanced TV throughout the broadcast of the
two and one-half hour documentary, offering television viewers the opportunity
to request free cancer-related information with one click of their remote
control. The documentary debuts on HBO on March 30th at 8PM ET/PT. Additional
airdates include April 5th at 4:30PM, April 8th at 8AM, and April 17th at
2:30PM.

There are more than 150,000 TV viewers spread across the U.S. who have
Wink and will be able to access the free information being distributed by The
National Cancer Institute during HBO’s documentary. These viewers are spread
across cable markets in Alabama, California, Connecticut, Illinois, Michigan,
Missouri, New York, Tennessee and Texas. Using Wink is free for television
viewers and requires the regular remote control that viewers use in their
cable systems that are Wink-enabled.