Wink’s Enhanced TV Service Now Launched in 20 Cable Markets

NEW ORLEANS, May 8 /PRNewswire/ — Wink Communications (Nasdaq: WINK),
America’s leader in “one-click” commerce on TV, announced today at the
National Cable Television Association’s annual convention that its service now
reaches 200,000 television households across 20 cable markets in the United
States. The company also reported that 13 of the markets where its service is
available are digital cable launches, further strengthening Wink’s position as
the standard e-commerce solution for digital cable TV.

“I’m proud to announce today that interactive television has reached
another milestone,” said Maggie Wilderotter, President and CEO of Wink
Communications. “The television industry and consumers are demonstrating their
acceptance of our product and our business model. Wink is aggressively focused
on deployments, and with our launch in several more cable markets this quarter
and our launch on DIRECTV and Microsoft’s WebTV+ platforms later this summer,
the Wink service will soon be in millions of America households generating
viewer clicks and transactions.”