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Satellite Broadcasters Upbeat About Industry’s Potential

Thursday, June 1st, 2000

At the SkyForum Conference sponsored by the Satellite Broadcasting and Communications Association, there was optimism about the satellite broadcasting industry’s potential. One

of the hot topics was interactive services. A panel pinpointed certain areas where DBS has the potential to dominate: information services such as weather forecasts, game show participation and T-commerce. Jan Steenkamp, CEO of OpenTV said, “People have a familiarity with and a confidence in their televisions.” He also said that consumers will find interactive services more compelling on TV, due to its audio and video capabilities.