CANAL+US TECHNOLOGIES and Random/Order Team Up for ITV Initiatives
Cupertino, CA - June 5, 2000 - CANAL+ U.S. TECHNOLOGIES, a subsidiary
of Paris-based CANAL+ TECHNOLOGIES, and RANDOM/ORDER, a leader in interactive
TV solutions for advertising agencies and advertisers, announced today
that they are partnering to create enhanced and interactive television
applications for advertisers. These applications will target MediaHighwayÒ,
CANAL+ TECHNOLOGIES’ middleware solution for interactive television.
“CANAL+ U.S. TECHNOLOGIES shares our view that advertising, in new and
compelling forms, will be the key driver in the interactive future of
television,” stated Stuart Gross, chairman and CEO of RANDOM/ORDER. “This
is an important first step in evolving interactive television into an
everyday reality. We add value to the process by defining interactive
advertising opportunities on emerging platforms to create win/win strategies
and effective content solutions.”
“We have years of successful experience with interactive advertising in
Europe,” said Jean-Marc Racine, CEO of CANAL+ U.S. TECHNOLOGIES. “RANDOM/ORDER
is a leading developer of interactive TV strategies for advertising agencies
and their clients, and together we plan on building technical applications
which will lead to exciting content for consumers and new revenue streams
for network operators.”
“It is our proven belief that interactivity provides new and even more
engaging dimensions to television advertising,” added Racine. “Enabling
enhanced ads with
RANDOM/ORDER is another example of our ongoing strategy to create a portfolio
of compelling applications for ITV network operators with leading third-party
content and services providers.”
Approximately 6 million digital set-top boxes powered with middleware
developed by CANAL+ TECHNOLOGIES are currently deployed internationally.
CANAL+ TECHNOLOGIES’ MediaHighway is a leading open standards-based middleware
solution for interactive television. Its flexible design allows it to
function independently from the operating system and hardware platform
chosen by the set-top box manufacturer.