‘TiVo Takes’ Makes It Easy for TiVo Subscribers to Find the Best on TV
SAN JOSE, Calif., June 7 /PRNewswire/ — TiVo, Inc. (Nasdaq: TIVO) the
creator of personal television today unveiled the newest addition to the TiVo
Service, a fully interactive video program called “TiVo Takes.” Hosted by CNET
veteran, Daphne Brogdon, and produced weekly by TiVo Studios, TiVo Takes
provides an informative, entertaining and completely interactive look at the
upcoming week in TV. As they watch TiVo Takes, subscribers can record shows
they wish to watch, that are highlighted in the video program, with the simple
touch of a button on the TiVo remote. In addition to exclusive TiVo editorial
content, TiVo Takes will also feature unique tips, to help consumers get the
most from the TiVo Service.
The program’s interactivity is powered by TiVo’s unique Ipreview
technology, which allows TiVo customers to record programs directly from the
clips for those shows. In the case of TiVo Takes, viewers will be able to
schedule recordings from each story that airs. For example, when host
Ms. Brogdon reviews an upcoming season finale, a thumbs up symbol will appear
on the screen and the viewer can schedule the show to be recorded right from
the TiVo Takes segment. TiVo Takes is produced using onscreen menus that allow
viewers to quickly fast forward to the stories that interest them, a benefit
that is consistent with the TiVo Service, providing viewers with unprecedented
control over their television viewing.
“The launch of TiVo Takes represents a giant leap forward in what
consumers can and should expect from personal television services. No longer
confined to a static interface, viewers can enjoy video previews as part of
the TiVo Service,” said Stacy Jolna, chief programming officer at TiVo. “Now
finding the best of TV has never been easier — our editorial staff does the
work for viewers, creating an entertaining look at the week’s lineup, so that
viewers can make informed choices about what to record.” TiVo Takes is
produced by a team of television veterans, led by executive producer Jim
Monroe. The program’s producer is Lynn Margherita who joined TiVo in April
2000.
The program is delivered to viewers over traditional broadcast airtime on
the Pax Network. By utilizing this existing broadband for delivery TiVo
subscribers can schedule a Season Pass for TiVo Takes and always be connected
to the best of what’s on TV. The program takes advantage of TiVo Service
features to make it easy for viewers to “surf” through the show, find what
interests them and instantly schedule a recording. TiVo subscribers will also
be able to enjoy a short film at the end of each episode, from charter sponsor
and Internet film entertainment pioneer, IFILM.