Wink Announces Pact With Samsung to Integrate Enhanced Broadcasting for DIRECTV

ALAMEDA, Calif. and LAS VEGAS, July 19 /PRNewswire/ –
Wink Communications, Inc. (Nasdaq: WINK), America’s leader in “one-click”
enhanced broadcasting and commerce on television and Samsung Electronics
Company Ltd. announced today they have entered into a multi-year strategic
agreement to integrate Wink’s Enhanced Broadcasting technology into DIRECTV
System receivers manufactured by Samsung. Beginning late this year, satellite
TV receivers manufactured by Samsung will include the Wink Enhanced
Broadcasting capability and the Wink feature will be activated in customer
homes across the United States shortly thereafter.

Samsung is a worldwide leader in consumer electronics manufacturing and
technology development. Samsung is the fifth major consumer electronics
manufacturer to commit to integrate Wink’s technology into their DIRECTV
System receivers.

Today’s announcement was made at the Satellite Broadcasting and
Communications Association (SBCA) annual convention in Las Vegas.

“We are very pleased to integrate Wink’s Enhanced TV technology into our
digital satellite receivers,” commented Frank Romeo, Director DTV Strategy
Group of Samsung. “We are impressed with Wink’s end-to-end capabilities for
enabling interactive entertainment and for collecting transactions generated
on TV. An interactive system this robust is a valuable addition to Samsung’s
satellite TV products.

“We are pleased to be working with Samsung to deliver a new level of
customer interaction and entertainment,” said Allan Thygesen, Wink’s executive
vice president of sales and business development. “Samsung’s decision to
select Wink as the leading interactive TV solution is a terrific validation of
Wink’s versatility and robust features. We look forward to working with
Samsung to integrate our technology in their set-tops.”

Wink provides a complete system for delivering Enhanced Broadcasting and
collecting transactions generated by satellite TV viewers. With Wink,
networks, show producers and advertisers are enhancing TV programs and
commercials with interactive overlays of text and graphics relating to the
broadcast. When Wink is available on a show or in an ad, a small symbol
appears on the viewer’s TV screen, indicating that the show or ad is
Wink-enhanced. The viewer can choose to interact by using the remote control
to get enhanced information about the program, receive special offers, get
product coupons, or purchase products directly on TV. For example, while
watching NBC’s “Tonight Show with Jay Leno” satellite TV viewers can get in
depth profiles on the show’s guests or purchase a CD of the featured band
using the remote control. In addition, Wink provides continuously available
bonus channels from America’s leading merchants for shopping, and channels
that provide full screen information in popular program categories such as
news, weather and sports. Wink is free to television viewers with a
subscription to DIRECTV.