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Interactive Versions of Two Popular Gameshows

Tuesday, October 10th, 2000

Mixed Signals Technologies is enabling viewers in the U.S. to interact with current episodes and advertisements of Pearson Television’s gameshows “To Tell the Truth” and “Family Feud” on any open-standard interactive television platform (via set-top boxes such as WebTV and AOLTV).

The partnership between Pearson Television and Mixed Signals breaks uncharted ground by enabling viewers to play games in real-time via any open-standards set-top box and to respond to advertisements without time-delay. This will allow advertisers to track real-time viewer responses to commercials aired within the shows.