AOLTV Honored With Popular Science Award

America Online, Inc., the world’s leading
interactive services company (NYSE:AOL), today
announced that AOLTV(SM), the first interactive
television service for mass-market consumers,
has won a Popular Science magazine Best of
What’s New award.

Out of thousands of products and innovations
launched over the past year, AOLTV was one of
100 products recognized by the editors of
Popular Science. Awards will be presented today
at a luncheon at Tavern on the Green in New
York City. The 13th Annual Popular Science Best
of What’s New issue hits newsstands November
14th.

The products chosen to receive a “Best of
What’s New” award all met the criterion of
improving the quality of consumers’ lives.

A recent America Online/Roper Starch Worldwide
study found that more than 50 percent of online
Americans say they would be interested in
having the convenience of being able to check
their e-mail through their television and 67
percent of online users would be interested in
the ability to check out a Web site they’d seen
on TV without leaving their TV to find it.

Carlos Silva, Vice President of AOL Devices said:
“We’re thrilled to receive recognition of AOLTV.
Our members tell us they are online and
watching TV together more and more and with
AOLTV we’re making it even easier and
convenient for our 25 million members to access
AOL’s content and services.

AOLTV is a key component of the AOL Anywhere
strategy of making its industry-leading brands
and features available to online consumers
anywhere, anytime through a range of devices
beyond the PC.

AOLTV makes the TV more valuable by providing
a consumer-driven experience where viewers
watch television using their existing signal, and
choose from a range of additional interactive
features and content– including familiar AOL
tools such as e-mail, instant messaging and
chat, plus a Program Guide that makes finding
programs easier — provided through an
easy-to-use set-top box and a wireless
keyboard or universal remote control.

In addition, AOLTV is an enabling platform for the
television and creative community, designed to
make it easy for them to develop new interactive
programming and potentially expand the reach of
current interactive offerings.

AOL has developed the service using Liberate
software, an open platform that will allow
content developed by television programmers for
AOLTV to be used on other services that may be
introduced. All AOLTV content partnerships are
non-exclusive.

The AOLTV service is currently available through
a set-top box from Philips Electronics, and is
being sold exclusively at Circuit City stores
nationwide, as well as online at AOL Keyword:
AOLTV and on the Web at www.aoltv.com.

AOLTV is offered to AOL members at the
preferential price of $14.95 per month — added
to their existing AOL bills for maximum
convenience — and to non-members for $24.95
per month.