OpenTV Unveils Interactive Television Technology

BARCELONA, Spain–OpenTV (Nasdaq:OPTV) (AEX:OPTV),
the world’s leading interactive television (iTV) and media solutions
company, announced at the Annual OpenTV User Group Conference,
its iTV Service Platform Suite, an integrated turnkey software
solution intended to give network operators the ability to manage the
operational and transactional demands of a full-featured,
revenue-generating interactive TV service.

Designed to work across multiple operating systems, middleware and
set-top box platforms, the iTV Service Platform Suite integrates
components of a successful iTV service including communication,
commerce, advertising management and customer relationships.

“The good news for network operators — be they cable, satellite
or digital terrestrial — is that they don’t have to try to build an
iTV solution in bits and pieces,” said Alec Livingstone, Senior Vice
President, Technology, OpenTVi.

“OpenTV’s iTV Service Platform Suite is intended to provide an
optimized solution that offers network operators an affordable
solution to launch an iTV service quickly and efficiently,” said
Livingstone.

The iTV Service Platform Suite will be offered as a complement to
OpenTV’s market leading set-top box technology solution and
applications offerings. As of year-end 2000, OpenTV’s middleware
technology solution was deployed in over 13.9 million set top boxes
worldwide.