Triveni Digital and Chyron Corporation Team Up for Live Interactive TV

PRINCETON JUNCTION, NJ — Triveni Digital and Chyron Corporation (NYSE: CHY) have collaborated to develop an interface between Chyron’s Lyric television graphics authoring software and Triveni’s SkyScraper DTV data broadcast system. The two products working together allow for interactive TV enhancements, compliant with ATVEF transport-B specifications, to be authored and inserted live into the DTV broadcast stream.

The Lyric-SkyScraper configuration of products takes advantage of Lyric’s ability to not only drive on-air graphics systems for conventional analog TV broadcast, but to also create and insert (using the SkyScraper system) interactive enhancements for DTV. Chyron’s Lyric creates ATVEF enhancements and triggers, and sends them to Triveni’s SkyScraper system for processing, scheduling, and insertion of interactive content into the DTV signal. The use of pre-existing Chyron equipment, trained staff and existing television work-flows, minimizes production costs for implementation of the enhancements. The Skyscraper data broadcast server product also offers additional features that enable new revenue streams for broadcasters. These features include the ability to conveniently lease and bill bandwidth to information publishers and services for different broadband datacasting applications.

“By using Chyron’s Lyric authoring software, broadcasters have a familiar tool to add interactive content to digital television programs without viewers needing to have a connection to the Internet to view that content,” said Mark Simpson, president of Triveni Digital. In the digital television landscape, Lyric does double duty as both a traditional graphics authoring system and an interactive authoring system when combined with our SkyScraper system. Nothing could be simpler for a station than using equipment they already have, or are thinking of acquiring, to create interactive content.”

“Teaming with Triveni allows us to offer a top-down digital solution for iTV creation and deployment,” said Jim Altemose, Director of Technical Development for Chyron Interactive. “Traditional production personnel can create iTV content they know will look good on television and pass it on to SkyScraper, which will seamlessly package it up and insert it into the video stream. Since SkyScraper also manages all other types of data to the broadcast, the system is extremely versatile.”