FOXSports.com and iVAST Collaborate on MPEG-4 Delivery
LAS VEGAS–(BUSINESS WIRE)–April 24, 2001–
FOXSports.com and premier MPEG-4 content delivery platform
provider iVAST Inc. today announced that they will apply the benefits of iVAST’s MPEG-4 software to FOXSports.com’s vast
array of assets. This technology collaboration is expected to bring new, interactive features and functionality to sports fans visiting
the FOXSports.com Web site over broadband from PCs and other access devices.
“Ultimately, we want our Web site to entertain viewers, promote our TV programming and drive revenue opportunities,” said
Adam Bain, vice president of Production and Development at FOXSports.com. “We are leveraging iVAST’s MPEG-4 expertise
and technology to examine how we might accomplish our goals using the broadband Internet. We are very eager to expose our
sports fans to the concepts we are developing with iVAST.”
A number of iVAST MPEG-4 broadband enabled features and functionality may be added to the FOXSports.com Web site.
iVAST will be displaying FOXSports.com content at the National Association of Broadcasters
2001 conference and exposition this week in Las Vegas, including an iVAST MPEG-4 enabled version of FOXSports.com’s
“You’ve Got to See This” television content for the Web.
“There’s a lot of synergy between FOXSports.com and iVAST because we’re both firmly intent on taking advantage of the
broadband Internet to derive new revenue opportunities,” said Jeff Benrey, vice president of Marketing at iVAST. “With our
technology partners, iVAST gives content owners like FOXSports.com an economically viable delivery system to captivate
viewers with rich, interactive experiences, entice them to sign up for subscription-based services for favorite team or player
content, and to drive them back to the network’s TV programming and advertising.”
