ITV Games and Virtual Channels To Come From Two Way TV and Wink Deal

Reprinted from a Wink/Two Way TV press release:

Distributed by PRNewswire-FirstCall, LOS ANGELES AND ALAMEDA, Calif. Feb. 27
Two Way TV (US), Inc. (formerly known as TWIN Entertainment, Inc.), a provider of interactive television games and technology, and Wink Communications (NASDAQ: WINK) today announced that they have entered into an affiliation agreement for the development and delivery of interactive TV (ITV) games. As a result of this agreement, Two Way TV plans to distribute ITV games to millions of households through Wink-enabled digital cable and satellite operators subject to satisfactory agreements being reached with these operators.

“This partnership potentially provides us with access to widely deployed ITV architecture which supports our company’s mission,” said Robert J. Regan, President and COO of Two Way TV (US). “Wink’s leading distribution and secure response network should provide our game applications with an opportunity for significant commercial exposure and help facilitate the way for future deployment of pay-per-play games.”

“Our customers are looking for new sources of revenue generation from currently deployed platforms,” said Maggie Wilderotter, President and CEO of Wink Communications, “and we believe this agreement provides this opportunity, while creating a strong partnership, which combines the North American leader in interactive TV software and a leader in interactive TV games.”

Initially, the virtual game channels deployed will contain traditional skill and strategy competitions such as trivia, casino, arcade and word games. In addition, Two Way TV (US) intends to design and launch a variety of enhanced TV games using Wink’s Prosync technology. These games will allow viewers to play along and participate in real time with game show broadcasts and various other formatted programming such as sports programs and award shows.