Sirius Satellite Radio to Serve Formula Powerboats

Reprinted from a Sirius press release:

NEW YORK, April 25 /PRNewswire-FirstCall/ — Sirius Satellite Radio (NASDAQ: SIRI) , the premium satellite radio broadcaster, and Thunderbird Products, manufacturer of Formula powerboats, today announced that all new Formula boats will be equipped with Sirius-ready Kenwood radios as standard equipment. With a signal that extends several hundred miles off the coast of the continental U.S., Sirius will deliver its 60 channels of commercial-free music and 40 channels of news, talk, sports and entertainment to boaters across the country.

“Sirius is pleased to announce this extension of our service to the marine market,” said Walter Kerner, Director, Special Markets, Sirius Satellite Radio. “Formula boat owners will be able to enjoy their favorite music, uninterrupted, while cruising in one of the finest boats on the water.”

Sirius also announced today a joint sponsorship with its hardware partner, Kenwood, of Formula Racing’s National 2002 season. Formula Powerboats is proud to enter into a new racing season, providing support and equipment for an unprecedented number of Factory 1 and 2 racing teams in the 2002 APBA Offshore Racing campaign. According to Formula, the thrill of offshore racing has captivated audiences of millions across America and media coverage has reached an all-time high.

“We are excited to be the first powerboat manufacturer to offer satellite radio-compatible stereo equipment as standard in all of our watercraft,” said Scott Smith, Marketing Manager, Thunderbird Products. “Now all of our customers will be able to greatly enhance their boating experience with the best in music, news and entertainment programming from Sirius Satellite Radio.”