Nielsen//NetRatings Report Tracks RealMedia, Windows Media and QuickTime
Reprinted from a Nielsen//NetRatings press release:
NEW YORK, June 20 /PRNewswire-FirstCall/ — Nielsen//NetRatings, the global standard in Internet audience measurement and analysis, today announced a new online multimedia measurement report measuring use of content for the three largest proprietary formats, regardless of the media player or environment. The new report provides online publishers and content providers a better perspective on the encoding and consumption of rich media content to drive technology decisions, form strategic partnerships and affect the sales of rich media advertising.
“As the Web evolves, we are constantly refining our tracking technology to provide deeper, more insightful media measurement,” said Manish Bhatia, senior vice president of product marketing, NetRatings. “This new report offers enhanced breakdowns of multimedia activity, responding to requests from the industry for more granular information on which to base business decisions.”
Due to the new methodology, this report does not permit comparisons to previously published market sizes and positions. The actual market positions and user bases of the tracked companies remain fundamentally the same.
The new report includes
— Unique audience and active reach percents for RealMedia, Windows Media
and QuickTime
— Segmented activity with enhanced breakdowns of multimedia consumption
into “audio/video” and “images/text” categories
— Top requested audio/video content
— An overall Web multimedia unique audience number using the three
proprietary formats
Following are the Web Multimedia Format reports for April 2002 for at-home and at-work.
Nielsen//NetRatings Web Multimedia Formats, April 2002 (U.S., Home)
Format Class Unique Reach (%)
Total Proprietary Formats Total 28,336 26.94
Total Proprietary Formats audio/video 28,031 26.65
Total Proprietary Formats images/text 2,164 2.06
RealNetworks’ RealMedia Total 17,069 16.23
RealMedia audio/video 17,059 16.22
RealMedia images/text 159 0.15
Microsoft’s Windows Media Total 15,150 14.41
Windows Media audio/video 15,148 14.40
Windows Media images/text –* –*
Apple’s QuickTime Total 7,874 7.49
QuickTime audio/video 7,278 6.92
QuickTime images/text 1,976 1.88
Source: Nielsen//NetRatings, April 2002:
* Note: Data falls below Nielsen//NetRatings’ normal reporting levels.
Nielsen//NetRatings Web Multimedia Formats, April 2002 (U.S., Work)
Format Class Unique Reach (%)
Total Proprietary Formats Total 19,224 44.53
Total Proprietary Formats audio/video 18,915 43.82
Total Proprietary Formats images/text 2,074 4.81
Microsoft’s Windows Media Total 12,223 28.32
Windows Media audio/video 12,223 28.32
Windows Media images/text –* –*
RealNetworks’ RealMedia Total 11,650 26.99
RealMedia audio/video 11,633 26.95
RealMedia images/text –* –*
Apple’s QuickTime Total 5,692 13.19
QuickTime audio/video 5,021 11.63
QuickTime images/text 1,803 4.18
Source: Nielsen//NetRatings, April 2002
* Note: Data falls below Nielsen//NetRatings’ normal reporting levels.