Pioneer Deploys Interactive TV Games on PA Cable System
Reprinted from a Pioneer press release:
LONG BEACH, Calif. and BLUE RIDGE, Pa., July 15 /PRNewswire/ — Pioneer Digital Technologies Inc., a leader in interactive navigation software, and Blue Ridge Communications announced the deployment of PassTime Games interactive game application, on Blue Ridge Communications’ cable systems. PassTime Games is a portfolio of interactive games developed by Pioneer to enhance entertainment options for subscribers. The games are fully integrated level-two applications, which keep users in touch with their programming options and allow them to watch their favorite cable channels while playing. PassTime Games is being offered by the Pennsylvania cable operator to 7,500 digital-tier subscribers as an added value to their existing cable service.
“We feel that our progressive interactive deployments will reduce digital churn and spur growth in our system,” said Mark Masenheimer, general manager, Blue Ridge Communications. “We are constantly in search of opportunities to bring value to our digital subscribers and Pioneer provides us with a great opportunity to improve our system offerings with relative ease.”
“Pioneer is thrilled to see our interactive applications being deployed and creating value for our customers,” said Haig Krakirian, vice president, software engineering, Pioneer Digital Technologies, who led the development of these games. “We’re a company that prides itself in providing a seamless platform that makes interactive entertainment accessible. PassTime Games is a prime example of how an application can fully utilize a digital infrastructure by offering compelling interactive entertainment alongside seamless access to cable programming and interactive services such as movies-on-demand and subscription video-on-demand.”
The PassTime Games application is an upgrade add-on product for the Passport(TM) Application and Navigation Suite. Blue Ridge will install traditional solitaire games as well as games that put a new twist on blackjack and poker. The games are the latest example of Pioneer’s leadership in creating exciting digital applications for the cable industry.