TiVo Hits Millionth-Customer Milestone
Reprinted from a TiVo press release:
TiVo (NASDAQ:TIVO), creator of television services for digital video recorders (DVRs), announced today it has surpassed the one million subscription milestone and expects surging momentum to result in the best holiday season in the company’s history.
“Reaching one million subscriptions is a major milestone for our company,” said Michael Ramsay, CEO of TiVo. “Thanks to the increased growth of both our standalone subscriptions and, especially, growth with DIRECTV, we have reached this milestone ahead of plan. We expect this momentum to continue and look forward to the biggest holiday season ever for TiVo.”
Originally offered to consumers in a single set top box, TiVo is now available in a dozen products manufactured by more than eight leading consumer electronic companies. Toshiba and Pioneer have paired TiVo with DVD, and leading satellite company DIRECTV offers four different integrated tuners with TiVo.
“TiVo remains the brand of choice among consumers in the DVR category,” Ramsay said. “It is extremely rewarding to see our customers’ widespread enthusiasm for the TiVo service and the unique television viewing experience it offers. And this strong brand awareness, coupled with our leading technology position, have been key factors in building partnerships with leading consumer electronics companies and with DIRECTV, driving our audience to this new level of critical mass.”
TiVo is giving shoppers the ultimate in choice this holiday season — choice in models, pricing and service offerings. The standalone TiVo Series2 is available at a retail price as low as $199 after a $50 mail-in rebate. And consumers can choose from the widest array ever of products with TiVo on board, including new DVD products from Toshiba and Pioneer and new TiVo integrated products from DIRECTV.
In addition to lots of new TiVo products this holiday season, consumers will find they can get more entertainment fun than ever out of the TiVo Series2. A simple upgrade to the Home Media Option gives expanded capabilities like scheduling recordings on the Internet or viewing family photos on the television. And for the first time, gift givers can purchase TiVo service gift subscriptions in three, six, 12 month, or product lifetime packages so gift recipients can immediately immerse themselves in the TiVo experience.
TiVo is also available at more major retailers this holiday season than ever before. TiVo retail partners include Best Buy, Circuit City, Tweeter, Good Guys, Ultimate Electronics and Amazon.com. TiVo Series2 can also be purchased directly at www.tivo.com.