Humax USA Delivers $229 HDTV Tuner To Retail Marketplace


Reprinted from a Humax press release:

Easy-To-Afford and Easy-To-Use: Captures All Free Off-Air HDTV Programming

The “Easy-Digita” company, today announced that its HFA100 ATSC Digital TV Tuner is now available for
purchase at a number of current retail partners. Priced at an affordable
$229, the HFA100 enables consumers with high definition (HD) -ready TVs to
access all free terrestrial HDTV programs broadcasted by the TV networks in
their area.

In keeping with the company’s “Easy-Digita” charter, the HFA100 is the
first of its kind to alleviate the complexity once associated with using
similar type products. Incorporated are: An intuitive on-screen set-up
guide; 7-day electronic program guide (EPG); automatic channel scan that
identifies and assigns all available HDTV channels into the unit’s memory;
direct channel access and aspect ratio and parental lock out controls.

The unit is compatible with the many different American Television Standards
Committee (ATSC) digital TV formats and, in order to match the native
resolution of the display device used, offers selectable output resolution
including 1080i, 720p and 480p. A Dolby Digital optical output ensures easy
and “pure” connection to surround-sound amplifiers and processors for the
best possible sound and movie effects reproduction. Equipped with Component
Video, RGB and HDMI with HDCP outputs, the unit is compatible with most
HD-ready monitors and display devices, regardless of brand.

Humax USA Strategic Marketing and Business Development VP Tony Goncalves
says, “While several million homes across America have HD-ready television
sets, until now many have had to settle for the minute amount of HDTV
programming offered by their pay-TV operators. The HFA100 is a viable,
economical alternative for these households to now enjoy the stunning visual
and sonic clarity of the many HDTV programs being broadcast in their area –
and with no monthly fees!”

Goncalves added, “The HFA100 also marks the next step in Humax’s winning
line-up of digital television devices for the consumer and perfectly
illustrates our company’s mission to continue to bring to market innovative,
easy-to-use and affordably priced products that consumers want to purchase
and retailers want to sell — all of which further reinforce Humax’s
position as a value-added brand in the consumer electronics sector.”

Key Features of the Humax HFA100 Digital Television Tuner include:

  • Terrestrial ATSC HD receiver compatible with all ATSC formats
  • Entry level price point with top quality build and features
  • Ideal for the millions of ED & HD TV’s sold-to-date without a tuner for
  • FREE off-air HDTV reception, just need an indoor or outdoor antenna

  • Extremely easy-to-use EPG with customization options (i.e. full screen,
    small screen)
  • On Screen Guided Set-up
  • Multiple connectivity options:
    1. HDMI output w/ HDCP
    2. RGB output
    3. Component Video Output
    4. Dolby Digital output
    5. Simultaneous digital HD and Analog (S-Video) output for multi-room
    and/or multi set display of content

  • User selected resolution output, (i.e. set the unit to output your TV’s
    native resolution)
  • Small footprint allows easy placement
  • Auto channel scan provides easy setup
  • An updated list of participating retailers and detailed product information
    is available at http://www.humaxusa.com.